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Micropersuasion
Picture in Picture Marketing

"...The solution is what I call Picture-in-Picture Marketing. It's the online equivalent of the feature that's common on any modern television set. Basically you create a miniature version of select snippets of these large communities inside your own site. Then, you share your content the same way in reverse - e.g. create widgets that people can use to decorate their online homes. TypePad's Widgets are basically a Picture-in-Picture Marketing platform."